Chances are, your business gets approached more often than not from a variety of "sales" people trying to convince you that your advertising tactics leave a lot of room for improvement.
The truth is, the digital world is one that can definitely help grow your business, using both paid and free networks to extend your current method of word of mouth.
That, you already probably know. Something that you might not know however, is how an inspection platform like ChekRite can help you improve your internal processes to ensure the work your doing to promote your business, is coming back to you.
Here are 3 ways ChekRite can generate you more hire inquiries:
1) Online Reviews
When you run a small business, it’s likely that your brand is not as well known as larger brands such as Coates or Kennards.
It really comes down to expectations; people already know what they can expect from Coates or from Kennards without reading online reviews.
But when people do not know what to expect, they need to build confidence before parting with their hard-earned cash.
Exposing potential customers to consistent online reviews that demonstrate your company is devoted to providing an amazing experience is a good way of building that confidence.
The more your product or services cost, the more likely it is that people will research you. What’s the point of spending thousands of dollars on advertising when a majority of those people will be too afraid to move forward with your company because of your bad reviews, or lack of good reviews? Good reviews not only build up your brand, but provide great value propositions.
Simply put: More prospects will become clients if your reviews are positive...and more prospects will abandon their search if they cannot find reviews, or find reviews that are negative.
How can ChekRite help with Online Reviews?
Firstly, set yourself apart from your competitors by advertising the fact that you have opted for an additional service within your business, solely dedicated to managing the compliance and safety of machine operations, as well as making your wet or dry hired jobs a lot more efficient. Keeping both your staff and customers accountable for whats being done is a great way to ensure the job you are doing is being done right! Not to mention... ChekRite is a winning tool for things like cost recovery and eliminating downtime for any fixes based on instant reporting.
Secondly, when it comes to reviews, most people are more likely to post about when things go wrong, or when they are unhappy with your service. Having ChekRite to keep your workflow and staff accountable can ensure you can connect with customers in a more efficient way to prove job workflow, and eliminate any bias or negativity based on opinion, with fact. The more positive reviews you have, the more likely people with trust your business, the more likely you are going to be chosen over your competitor.
2) Stand out with Compliance
Under current legislation, the aim of the chain of responsibility ensures that all who bear responsibility for conduct which affects compliance should be made accountable for failure to discharge that responsibility. For example, driving hours regulations now have severe penalties for individuals who require drivers to follow agendas which would result in exceeding regular driving hours or speeding offences.
Under CoR law, executives, managers and consignors can be held liable for their actions or inactions to detect a risk which can result in an accident, even if they aren’t physically involved with
the transportation of goods. This being the case, if you work with a team of guys who operate vehicles, you hire subcontractors to complete your jobs, or you're on the tools yourself, meeting the CoR requirements is not something everyone is doing.
Simply put: More prospects will become clients if you can stand out from your competitors by being CoR Certified with ChekRite...and more prospects will abandon their search if they cannot be sure that your business has any reason not to do the job right the first time.
How can ChekRite help with CoR Compliance?
Firstly, set yourself apart from your competitors by advertising the fact that you have opted for an additional service within your business, solely dedicated to managing the compliance and safety of machine operations, as well as making your wet or dry hired jobs a lot more efficient. Highlighting compliance, gives potential customers peace of mind, and it may be the reason they chose your plant over your competitor.
Secondly, when it comes to compliance, whether it be a large contractor, or a residential one day project, people will pay that extra little bit to have the peace of mind that the contractor they hire will get the job done right. ChekRite is not only something you need internally, but also something you can be advertising to stand out, it shows that you take your work seriously, and it gives people confidence that the work you are conducting is being monitored, and will be done right the first time.
2) Pump up your machines' "resume"
Maybe you have work. Enough work. Maybe your phone is ringing off the hook. In that case, good for you! But maybe, they type of work coming through your hotline is a little shorter than you hoped for. Maybe the inquiries are at a residential level and ideally you're ready to start quoting those bigger contracts. John Holland? Shadforth Civil?
With ChekRite you can.
Think of quoting a large contract very similar to applying for a job on Seek. A lot of the same. A machine is a machine. It has the same abilities as the one sitting right next to it.
So why do you keep being overlooked for the job? It might be price. It might be your online profile... a negative review perhaps? Or, it might be the fact that the paper trail that comes with your machines compliance checks is 3 filing cabinets large and almost impossible to track.
ChekRite allows you to store everything in the Cloud. So accessing documentation is instant. It also pulls data from the history of inspections conducted to shed clarity on performance, operations, inspections, updates, and more. Think of ChekRite as being the same comparison in terms of compliance as someone on seek who has a degree, and someone else who doesn't.
Simply put: More prospects will become clients if you can stand out from your competitors by having machine specs instantly accessible, and taking extra consideration for the state and performance of your heavy machinery...more prospects will abandon their search if they cannot be sure that your machines or operators will not deliver the high level work they are relying on you for.
How can ChekRite pumping up your machines' resume?
Firstly, set yourself apart from your competitors by advertising the fact that you have opted for an additional service within your business, solely dedicated to managing the compliance and safety of machine operations, as well as making your wet or dry hired jobs a lot more efficient. Highlighting this platform makes these high level contractors have peace of mind in the long term hire in which you may be quoting for, further ensuring you will be the right person to get the job done.
Secondly, when it comes to the big contractors, it's not always about finding 3 quotes and choosing the best looking machine. With CoR Laws in place, it is the utmost priority of contractors and subcontractors to be aware of their liabilities when it comes to damages, operations, and their duties, you will be a standout candidate with an additional feature such as ChekRite, further keeping you, your subcontractors, and your customers in the know.
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If you would like some more information on how ChekRite can help you grow your business, get in touch with us at: https://www.chekrite.com/find-out-more